Description: Journal of International Marketing is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter. JIM is geared toward both international marketing/business scholars and practitioners at senior– and mid-level international marketing positions.
JIM's primary objective is to bridge the gap between theory and practice in international marketing. Each issue of JIM features research-backed analysis of the latest marketing theories, in-depth articles from active practitioners in international marketing, succinct executive summaries of each article, and detailed coverage of market-driven innovations and methods.
George yip drivers of internationalization george yip drivers of internationalization. The third and final paper is a general discussion on George Yip's model on internationalization drivers Drivers for internationalization. The first section “Internationalization versus Globalization” addresses this debate. Yip (1989) discusses four industry drivers that affect this decision: market. No universally applicable organizational model exists (2) widespread benefits and.
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George Yip Model Of Drivers Of Internationalisation
The journal strives to give special emphasis to mainstream issues in international marketing management and strategy, such as market entry, segmentation, positioning, pricing, channel development, customer service, and globalization. JIM publishes articles about business enterprises engaged in international marketing, such as manufacturers, service firms, intermediaries, trading companies, franchisers, and licensors. The 'moving wall' represents the time period between the last issue available in JSTOR and the most recently published issue of a journal. Moving walls are generally represented in years. In rare instances, a publisher has elected to have a 'zero' moving wall, so their current issues are available in JSTOR shortly after publication.
Note: In calculating the moving wall, the current year is not counted. For example, if the current year is 2008 and a journal has a 5 year moving wall, articles from the year 2002 are available. Terms Related to the Moving Wall Fixed walls: Journals with no new volumes being added to the archive. Absorbed: Journals that are combined with another title.